Digital Signage for Every Segment of the Market
I read a whitepaper from Scala entitled “A Digital Signage Solution for Every Company Regardless of Size or Budget“. The paper explores the different segments of the marketplace and how specialized hardware solutions can be effectively utilized to address the range of market segments. Unfortunately the paper is a sale’s collateral as opposed to an objective evaluation of the market segments but the meat of the paper identifies the necessity for different solutions for the myriad of digital signage customers.
The paper talks about the concept of “value for the money corridor” – the best hardware solution for the various customers employing digital signage. On a chart that maps cost vs. platform capability the lowest cost and lowest capability is the photo frame. Scala is using the IAdea Photo Frame.