As we announced earlier this week, we are collaborating with long-time customer, Urban Outfitters, Inc. to develop a mobile point-of-sale (POS) solution for their stores. With a strong focus on delivering a differentiated customer experience, the mobile POS application will bring many advantages to Urban’s retail floor. I thought we’d highlight three here:

1. Optimized Customer Service

The Apple Store located just minutes away from Starmount’s offices here in Austin is constantly packed with people. Especially on a hallmark day like today with the release of the iPhone 4, customer service has to be rock solid. Not only can a store associate demonstrate product and answer questions, but they also have the ability to search inventory and close the sale all in the same spot where you might have first walked in to tinker with a new toy. For a retailer like Urban Outfitters, this personalized service will be extended to quickly and easily help their customers find items, clothing and shoe sizing, and more. No longer will customers be obligated to wait in line at the register to find or pay for an item. Personalizing how store associates interact with customers will set the in-store experience apart and truly optimize the many touch points where service is advantageous in the purchase decision process.
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