Platt Retail Institute Predicts a Growing Digital Signage Market
I received the PRI Q4 North American Digital Signage Index from my friends at the Platt Retail Institute. I applaud the work Steven Platt and his colleagues are doing for the industry. They provide measurable research on the digital signage industry allowing industry providers to predict the direction of the market. Nice job!
The comprehensive report highlights the continued growth of the digital signage industry and predicts a bright future for the next 6 months or so. PRI indicates that the digital signage Index has grown 10.83% from Q2 to Q3 2009 indicating a demand for digital signage products and services. Looking at the Near-Term Index PRI, an increase of 15.12% indicates an optimistic outlook for the industry for the next 3 to 6 months. Increases in index components like planned capital expenditures and hiring indicate that companies are ready to invest in the anticipated growth. Specifically, the digital signage software industry growth from Q2 to Q3 was 18.25% and predicted increase for the next 3 to 6 months is 37.69%.