Discussion about DOOH or Digital Signage
There is an ongoing discussion in the blogosphere concerning the name of digital signage. Some claim that the term digital signage doesn’t fit the ad-based digital signage networks – they prefer Digital Out-of-Home (DOOH). However, to most, DOOH doesn’t fit the implementation of digital signage in corporate communications, education, public spaces, transportation, etc.
I remember going through this discussion several years ago when the technology was referred to by a myriad of names including: narrowcasting, captured audience, digital posters, corporate TV, etc. Back then POPAI took on the chore of developing some guidelines and specifications on the naming characteristics of the technology. These standards and more can be found on the POPAI Digital Signage website.