Imperative Group Expands into the US
An announcement of some importance, I think, happened today with the Imperative Group announcing that they are expanding into the US marketplace. Imperative is a home network development and communications agency located in Europe. Imperative provides a wide range of services to help retailers, media and technical businesses connect, develop, innovate and communicate their digital retail and out-of-home media projects that deliver end-user value and competitive advantage.
Imperative’s network development services currently include business case development, proof of concept studies, new product development, and project/insight management. Communication services include the creation and delivery of marketing & business development strategies, public relations, and Orientation, Strategy & Development (OSD) workshops.
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