Digital Signage and Electronic Price Tag System
I read an interesting article today entitled “Altierre: Bringing Retail Industry to the Digital Age” concerning new technology for the retail industry. The company, Altierre, has developed a retail digital price tag system that employs shelf-level digital tags that communicate with a store server over a wireless infrastructure.
The tags in the Altierre system are wireless LCD display devices that can be placed on shelves like normal price tags. Since the Altierre system is fully networked, pricing and promotion data can be generated for all stores at the retail headquarters and downloaded to each store. At the local store, the Altierre system takes over and automatically sends the data ‘over the last mile,’ so to speak, over its wireless platform to the RF Display Tags. The system makes dynamic pricing and promotion a reality, giving the flexibility to change the price of any product in one or all of the stores in a chain, based on store traffic, season and competitive strategies. As an example, the tags let retailers launch promotions such as ‘Buy One, Get One Free’ almost instantly. At the local store level, with the click of a mouse, a grocery store manager could drop prices for a happy hour sale, and just as easily with another click return prices back to normal just in time for the dinner rush.
I read a whitepaper from 
There is an ongoing discussion in the blogosphere concerning the name of digital signage. Some claim that the term digital signage doesn’t fit the ad-based digital signage networks – they prefer Digital Out-of-Home (DOOH). However, to most, DOOH doesn’t fit the implementation of digital signage in corporate communications, education, public spaces, transportation, etc.